Implementation of Playdate with OBO Event Program to Increase Service Satisfaction at OBO Studio n' Play

Authors

  • Ken Reyhan Mutiara Politeknik Negeri Bandung

DOI:

https://doi.org/10.35719/gns.v2i2.48

Keywords:

event marketing, kids preschool activity, preschool program, service quality, service satisfaction

Abstract

Abstract

Careful program planning to provide services for children's learning and play activities is an important thing to note. Because it will greatly affect the social, cognitive, sensory, and motor growth of children. With the aim of increasing revenue and demand as well as maximum service satisfaction, planning programs event marketing can be carried out by companies. Using qualitative research methods and data collection by distributing questionnaires based on the dimensions of service quality, namely Tangible, Empathy, Reliability, Responsiveness, and Assurance (TERRA). The results of the questionnaire were obtained from the parents of children who participated in the Playdate With OBO event produce outputs in the form of Terms of Reference containing programs regarding children's activities and stages of implementation. The activities of pre-school children contained in the Terms of Reference based on the advice of child psychologists and program planners for pre-school age children.

Keywords: event marketing, kids preschool activity, preschool program, service quality

References

Ata, Seda, Aysegul Deniz, and Berrin Akman. “The Physical Environment Factors in Preschools in Terms of Environmental Psychology: A Review.” Procedia - Social and Behavioral Sciences 46 (2012): 2034–39. https://doi.org/10.1016/j.sbspro.2012.05.424.

Ellis, Sarah. “Play in Early Childhood Education.” Murray State University, 2017.

Gunawan, Iman. “KUALITATIF Imam Gunawan.” Pendidikan, 2013, 143.

Hoyle, Leonard H. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition. Events Management. John Wiley & Sons, 2012. https://doi.org/10.4324/9781315695204-7.

Husein, Umar. Metode Penelitian Untuk Skripsi Dan Tesis Bisnis No Title. Jakarta: PT Raja Grafindo Persada, 2011.

Izzaty, Rita Eka. Perilaku Anak Prasekolah. Jakarta: PT Elex Media Kompetindo, 2017.

Ladjamudin, Al Bahra. Analisis Dan Desain Sistem Informasi. Graha Ilmu, 2013.

McDevitt, Teresa M, and Jeanne Ellis Ormrod. Child Development and Education. New Jersey: Pearson Education, 2002.

Mose, Tamara.R. The Playdate: Parents, Children, and the New Expectations of Play. New York University Pers, 2016.

Olesen, Line Groenholt, Peter Lund Kristensen, Lars Korsholm, and Karsten Froberg. “Physical Activity in Children Attending Preschools.” Pediatrics 132, no. 5 (2013). https://doi.org/10.1542/peds.2012-3961.

Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry. “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research.” Journal of Marketing 58, no. 1 (1994): 111. https://doi.org/10.2307/1252255.

Schwalbe, Kathy. An Introduction to Project Management, 2012.

Sugiyono. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta, 2017.

Warpinski, Anastasia, ed. “Learning through Play?: Strengthening Learning through Play in Early Childhood Education Programmes.” New York: UNICEF, 2018.

Downloads

Published

2021-12-26

How to Cite

Mutiara, Ken Reyhan. 2021. “Implementation of Playdate With OBO Event Program to Increase Service Satisfaction at OBO Studio n’ Play”. GENIUS: Indonesian Journal of Early Childhood Education 2 (2):88-98. https://doi.org/10.35719/gns.v2i2.48.