Implementation of Playdate with OBO Event Program to Increase Service Satisfaction at OBO Studio n' Play
Keywords:event marketing, kids preschool activity, preschool program, service quality, service satisfaction
Careful program planning to provide services for children's learning and play activities is an important thing to note. Because it will greatly affect the social, cognitive, sensory, and motor growth of children. With the aim of increasing revenue and demand as well as maximum service satisfaction, planning programs event marketing can be carried out by companies. Using qualitative research methods and data collection by distributing questionnaires based on the dimensions of service quality, namely Tangible, Empathy, Reliability, Responsiveness, and Assurance (TERRA). The results of the questionnaire were obtained from the parents of children who participated in the Playdate With OBO event produce outputs in the form of Terms of Reference containing programs regarding children's activities and stages of implementation. The activities of pre-school children contained in the Terms of Reference based on the advice of child psychologists and program planners for pre-school age children.
Keywords: event marketing, kids preschool activity, preschool program, service quality
Ata, Seda, Aysegul Deniz, and Berrin Akman. “The Physical Environment Factors in Preschools in Terms of Environmental Psychology: A Review.” Procedia - Social and Behavioral Sciences 46 (2012): 2034–39. https://doi.org/10.1016/j.sbspro.2012.05.424.
Ellis, Sarah. “Play in Early Childhood Education.” Murray State University, 2017.
Gunawan, Iman. “KUALITATIF Imam Gunawan.” Pendidikan, 2013, 143.
Hoyle, Leonard H. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition. Events Management. John Wiley & Sons, 2012. https://doi.org/10.4324/9781315695204-7.
Husein, Umar. Metode Penelitian Untuk Skripsi Dan Tesis Bisnis No Title. Jakarta: PT Raja Grafindo Persada, 2011.
Izzaty, Rita Eka. Perilaku Anak Prasekolah. Jakarta: PT Elex Media Kompetindo, 2017.
Ladjamudin, Al Bahra. Analisis Dan Desain Sistem Informasi. Graha Ilmu, 2013.
McDevitt, Teresa M, and Jeanne Ellis Ormrod. Child Development and Education. New Jersey: Pearson Education, 2002.
Mose, Tamara.R. The Playdate: Parents, Children, and the New Expectations of Play. New York University Pers, 2016.
Olesen, Line Groenholt, Peter Lund Kristensen, Lars Korsholm, and Karsten Froberg. “Physical Activity in Children Attending Preschools.” Pediatrics 132, no. 5 (2013). https://doi.org/10.1542/peds.2012-3961.
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry. “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research.” Journal of Marketing 58, no. 1 (1994): 111. https://doi.org/10.2307/1252255.
Schwalbe, Kathy. An Introduction to Project Management, 2012.
Sugiyono. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta, 2017.
Warpinski, Anastasia, ed. “Learning through Play?: Strengthening Learning through Play in Early Childhood Education Programmes.” New York: UNICEF, 2018.
How to Cite
Copyright (c) 2021 Ken Reyhan Mutiara
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This is a human-readable summary of (and not a substitute for) the license. Disclaimer.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material
- for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.